Hey there,

this one’s personal.

You’re reading this either because you stumbled onto my blog, or because you’re part of the small but growing group of people who’ve subscribed to my newsletter (hi, and thank you!). Today, I want to share something I’ve been working on behind the scenes for quite a while – and it’s finally live.

It’s called Circlem. And I built it because I kept forgetting the things that mattered most.

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Where it all began

As someone who juggles product strategy, cross-company projects, and building a startup on the side, I’m no stranger to long to-do lists and mental overload. And yet, what made me feel the worst wasn’t missing a deadline – it was missing a birthday. Or forgetting to follow up on a friend’s big life moment.

I genuinely want to remember the little things. The stories people tell me. The stuff that matters. But in the chaos of daily life, I kept dropping the ball – and no app really helped me fix that.

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So I built Circlem

Circlem is a simple app that helps you stay close to the people who matter – by capturing the things they tell you and gently reminding you to check in. Not in a creepy way. Not in a gamified “earn points for being a decent human” way. Just thoughtful nudges to be present, even when life gets loud.

You can use it to:

Remember birthdays, of course. But also: first days at new jobs, surgeries, upcoming holidays, random things people love. Or just to log something they told you that you don’t want to forget.

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Why I believe this matters

We all want to feel remembered. We all want to feel seen. And many of us want to be that kind of person for others – we’re just overwhelmed.

Circlem is my attempt to make that a little easier.

If you’ve ever wished for a private, calm space to keep your closest relationships warm – this might be it.

It’s live now

You can find Circlem in the App Store here:

🔗 https://apps.apple.com/us/app/circlem/id6739635242

And if you’re reading this via email, I’d love your feedback – seriously. Hit reply, tell me what you think, or just say hi. Every voice matters a ton at this stage.

Thanks for being here. It means more than you know.

– Philipp